Without strategy, design is fluff.
Effective design starts by asking:
What will add value for both our team + our community, and how do we approach it sustainably?
What will add value for both our team + our community, and how do we approach it sustainably?
Make competition irrelevant.
Build with your users instead of for them.
A design process is rarely the same across projects–luckily, I know how to pivot.
Strategy
User research & analysis
Information architecture
Conversion rate optimization
Content strategy
Creative
Website, product & platform design
Design systems
Wireframe & prototyping
Visual design & brand identity
Development
No-code web tools & integrations
CMS implementation
Custom CSS/HTML
Performance optimization